نوع مقاله : مقاله پژوهشی
دانشجوی دکتری زبانشناسی همگانی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران
عنوان مقاله [English]
From the science of communication point of view, advertisements which their purposes are making positive attitude in audiences and consumers mind and buying objects or services to be promoted. Since TV ads as the largest advertising network in the economic sphere has a direct relationship with economic development, so the way of its presentation can be useful for the development of cultural and social goals too. As a result of this, the main purpose of this research is answering these questions: what are the most basic and useful signs here? And how its quality would be shown in using of codes of semiotics? Because of that Semiology is as a kind of qualitative analysis, so purposive sampling has been used, in this way ,10 ads with high frequency from government services, health products and foods in period of three months have been studied. It isn’t important to choose a special channel, because the ads are repetitious in all of them. The selected samples have been the most viewed ads in their time of showing .This time is between 7p.m to 11p.m when most of the people are at home and rest. Bringing up 8 of more important codes in communications, at first the ads, one by one, will be examined in Pierces frame work, and then by calculating the rate of frequency and percent, the factor of succeeding of some ads will be found. It is found that the main condition for success of ads is depending to their real shown and trustworthy which attending to main discussed factors can help us to reach the goal faster.