نوع مقاله : مقاله پژوهشی
دانشجوی دکتری زبانشناسی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات تهران
عنوان مقاله [English]
Semiotics is one of the new sciences that enter the realm of contemporary researches and it has become to key knowledge in some fields. The subject of semiotics is the study of implication and meaning in different signs including language, image, music and building. And whatever that is meaningful in a special culture. In this research, we have investigated the semiotic studying of the advertising posters in the Red Crescent Society of the Islamic Republic of Iran. We have been looking for answers for these questions that what semiotic strategies have been used in these posters and have they been successful in achieving the goals of the organization and inducing message to the audiences? The theoretical framework of this research is Roland Barthes’s advertising semiotics that focuses on the implicit and explicit meaning of images and posters and the Peirce’s theory of signs. The research method is using a questionnaire. Thirty persons from different groups participated in the research. Finally, it was determined that different kinds of visual and verbal signs have been used in these posters and types of signs have influenced on the implications.