نوع مقاله : مقاله پژوهشی
دانشجوی دکتری زبانشناسی، دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران
عنوان مقاله [English]
In the age of communication and information, for decades billboards are seriously used as a modern tool for leading the minds in economic section. But, in a new design, economic advertisements on billboards have been replaced by artistic images for playing another role on public thoughts. The aim of present research is reviewing the billboards in design “THE GALLERY AS BIG AS A CITY” as artistic discourse. The study aims to present the basic principles and concepts in visual semiotics and then, based on field study, answers to the questions in this regard. The findings of the study which confirmed the overall effectiveness of the mentioned images in the minds of citizens – regardless to its positive and negative effects- discussed the effectiveness fluctuates between two maximum and minimum points. Surly, enjoying the discussed disciplines in this approach can intelligently help to select the images which have the most effectiveness and maximum efficiency.